Lesotho Is Online. But It Is Not Monetised.

We scroll. We post. We trend. We argue in comment sections. Yet when it comes to turning attention into income, Lesotho often hits a wall. Creators complain that they cannot access certain monetisation tools. Small online sellers struggle to scale beyond WhatsApp orders. Local businesses hesitate to spend meaningfully on digital ads. And global platforms quietly treat Lesotho as an afterthought. It is tempting to say the problem is simple: we are too small. That explanation is comfortable. It is…Continue reading with a subscriptionSubscribe for full access to every story.Subscribe - M85/monthAlready a subscriber? Sign in Advertisement ...