Maseru, Lesotho – On Tuesday, 26 March 2024, the streets of Maseru were alive with vibrant colors as cyclists embarked on a journey of solidarity and empowerment during the Tour de Frontline cycling event. More than just a race, this event symbolized progress and hope for a safer community, particularly for women and children.
The Tour de Frontline also aimed to address the lingering effects of the COVID-19 pandemic, with a specific focus on supporting the welfare of vulnerable groups. This year’s event exceeded expectations, raising substantial funds to benefit local organizations dedicated to improving lives. Among the beneficiaries were Matholeng Children’s Home, Morate Cerebral Palsy Association, Khaya Youth Film Production, Unheard Voices, and Mokhalinyane Nutrition.
Speaking on behalf of the Minister of Information, Communications, Science & Technology, and Innovation, Mr. Tšeliso Lesenyeho expressed gratitude to Tour de Frontline and ‘The Market’ restaurant for their invaluable contributions. He highlighted the crucial role played by both entities in raising awareness, mobilizing support, and generating funds for the noble cause.
Mr. Lesenyeho commended Tour de Frontline and The Market for their dedication to social progress and emphasized the importance of collective action in creating a safer and more inclusive society. He stressed that initiatives like Tour de Frontline not only raise funds but also inspire communities to unite and tackle pressing issues together.
Ms. Nthati Pelesa, General Manager of The Market Restaurant, echoed Mr. Lesenyeho’s sentiments, emphasizing the restaurant’s commitment to creating safe spaces for women and young girls. Beyond supporting organizations with similar mandates, The Market is actively empowering its staff and improving processes to fulfill this objective. Pelesa revealed that this initiative is just the beginning, with The Market planning to pioneer its own initiatives under the ‘Empower Her’ theme, potentially collaborating with like-minded entities.
Acknowledging corporate backers and partners such as Lesotho TV, Alliance, Aluwani, Mergence, and Lesotho Times, Pelesa urged participants and supporters to reflect on the collective journey and recommit themselves to the cause of social progress. She emphasized that their efforts would pave the way for a brighter and more equitable future for all members of the community.
Tour de Frontline’s impact extends far beyond the finish line. Through unity, dedication, and a shared vision, cyclists and supporters alike are pedaling towards a safer, more inclusive society for women and children in Maseru. The success of this event serves as a testament to the power of community-driven initiatives in effecting positive change. As the wheels keep turning, hope continues to ride alongside, guiding the way towards a better tomorrow for all Basotho.
